Orbis Terrarum Abeo Vestri Utor – Change the world, enjoy your shoes.
To create the world’s most enjoyable pair of ethical and high quality shoes.
To change the way the world looks at fashion production
To create funds and resources for local and global community projects
To create employment opportunities for marginalised young people
GIDEON Shoes is a social enterprise operated by the Ted Noffs Foundation to fund its projects and provide more resources for the community. One of these projects is the Street University: an educational facility based in South West Sydney that empowers disadvantaged youth through early intervention education, mentoring, narrative therapy and public health tools.
All of our shoes are made in Australia under fair working conditions. The way we see it, there’s no point creating a pair of shoes in the third world under unjust conditions and then turn around and give back to the community.
It is just as pointless donating a pair of shoes to a person in need, whether a child or adult in the third world, if you’re creating suffering during the process of production. We believe that countries such as China, India and Africa are used as slave nations for the developed world. It’s something we, as the developed world, are largely ignorant about. It’s harsh but it’s true.
Our vision is to create sneakers of the highest quality, with integrity in mind. It may mock other sneaker companies but we couldn’t care less. We challenge the idea that sweatshops are a natural part of the modern world, just as William Wilberforce rejected the notion that slavery was a part of the 18th century economy.