Contact Us

  • Phone
  • +61 2 9305 8800
  • +61 2 9310 3730


An Introduction

In 2007 Matt and Naomi Noffs started The Street University – a retreat for marginalised kids in Western Sydney. Two years later Matt and his brother Rupert came up with the idea of a shoe company whose profits would sustain it, and GIDEON SHOES was born.

Their first step was to head to Asia in early 2010 to find a manufacturer, but this research trip led them down a dark, unwelcoming path.

After visiting factories filled with both adults and children working in unacceptable conditions it soon became obvious that having GIDEON SHOES manufactured overseas simply wasn’t an option. We’re in an age where supporting sweat-shops and outsourced fashion is unforgiveable.

Today, production takes place in Australia under ethical, safe and monitored conditons – a feat for any shoe manufacturer. Even better, the shoes are handmade almost entirely from Australian materials, including cane toad hide and kangaroo leather.

GIDEON SHOES are hand-crafted and anti-sweatshop, meaning you can wear them with pride, and with your beliefs on your feet.

Support Australia. Support Young People. Support the ethics you believe in. Buy GIDEON SHOES. cane

WATCH “THE NEW NOFFS” DOCUMENTARY WHICH RECENTLY AIRED ON ABC HERE.

toad shoes and cane toad shoes and cane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes andcane toad shoes and cane toad shoes and

designed by emedia creative